When it comes to running ad campaigns on Quora, choosing the right payment tool is one of the key concerns for media buyers. Quora Ads is a platform that demands meticulous budget management, and virtual cards play a critical role in this process. Let’s explore how they work, the challenges they solve, and the key considerations to ensure your Quora campaigns run smoothly. Read on for a review of the top three services preferred by marketers.
Why Choose Quora Ads?
Quora is gaining traction among advertisers. Its audience comprises individuals searching for specific answers, making the advertising context highly relevant. However, this platform has its own unique characteristics. For instance, Quora places a strong emphasis on ad quality and requires advertisers to strictly adhere to its policies. While this imposes certain restrictions, it also presents opportunities for those willing to adopt a thoughtful approach.
Quora Ads offers flexible placement formats, such as contextual ads, banners, and promoted answers. But regardless of the format, effective budget management is key, and virtual cards are an indispensable tool in this regard.
Soon enough, the question arises: how do you choose the card for Quora Ads? In this article, we’ll review three services that have proven to be optimal solutions for paying for Quora advertising: PSTNET, Stellarcards, and Adscard. Each of these platforms offers unique capabilities tailored to the needs of media buyers.
PSTNET
The service’s virtual cards are specifically designed for media buyers, so they are already configured for use with advertising platforms. There are universal cards for advertising payments and separate virtual cards for Quora Ads.
Overall, all cards from the service have the right characteristics for media buying and can be issued in unlimited quantities. They are based on Visa/Mastercard payment systems and are widely accepted by the security systems of advertising platforms.
The main advantages of the service are the absence of transaction fees, fund withdrawals, and operations with blocked or frozen cards. The service also offers the PST Private program, which returns 3% of advertising expenses, allows users to issue up to 100 cards per month for free, and reduces the top-up fee to 3%. The subscription is ideal for those working with large budgets and looking to reduce costs.
Highlights:
- BINs: 25+ trusted BINs from banks in the USA and Europe
- BIN checker “Pulse”: a free tool for checking cards, with a database of over 500,000 BINs
- Card top-up: supports 18 cryptocurrencies (BTC, USDT TRC 20, ERC 20, and others), SWIFT/SEPA bank transfers, other Visa/Mastercard cards
- Team tools: set card limits, assign tasks, and assign roles to team members
- Budget analytic tools: financial transaction reports available to users
- Registration: can use Apple ID, Google accounts, Telegram, WhatsApp, or email
- User support: available 24/7 via Telegram, WhatsApp, or live chat
StellarCards
StellarCard issues universal Visa, Mastercard, and China UnionPay virtual debit cards. These cards are suitable for payments on popular advertising platforms.
Users can issue them in unlimited quantities. The service has a transparent fee system. For example, no transaction fees are required. However, there is a deposit system. The minimum initial deposit is $500, and subsequent deposits require $1,500 for USDT and $3,000 for bank transfers. For certain card types, the minimum top-up amount is 3,000 euros via SEPA/SWIFT.
Highlights:
- BINs: 15 BINs from international banks
- Card top-up: bank transfers (WIRE) and cryptocurrencies (USDT via TRC/ERC networks)
- Team tools: the platform allows users to create separate cards for different ad campaigns and set individual budgets for each one
- Budget analytic tools: users can access transaction history in real-time and request financial reports
- Registration: includes identity verification
- Referral program: bonuses for referring new clients
- User support: available 24/7 via live chat and email
AdsCards
AdsCard is a payment system for creating and managing virtual cards. All cards from the service are debit cards and support Visa and Mastercard. The issuing banks are located in the USA and Europe. The cards have 10 unique BINs.
One of AdsCard’s main advantages is the lack of a top-up fee. This means users can top up their cards without additional costs. The transaction fee is 4%, while there is no fee for top-ups.
Highlights:
- BINs: 10 BINs from banks in Europe and the USA
- Card top-up: USDT (TRC20 and ERC20), bank transfers (SWIFT/SEPA), other Visa/Mastercard cards
- Team tools: role assignment and access management
- Budget analytic tools: the service provides tools for expense analysis and financial transaction reporting
- Registration: fill out a standard form and verify user data
- User support: service specialists are available 24/7 via the website and Telegram
Practical tips for using virtual cards on Quora Ads
- Use cards with different BIN numbers to avoid blocks:
Quora may occasionally block specific cards or regions. Leveraging virtual cards with different BIN numbers can help circumvent this issue. For instance, if a U.S.-based card faces restrictions, switch to a card with a European BIN.
- Plan balance top-ups in advance:
Delays in card replenishment can halt your campaign, especially during weekends or holidays. To avoid interruptions, plan ahead. For example, if your weekly spend averages $500, maintain a balance of at least $750 on the card to ensure continuity.
- Automate balance replenishment:
If your virtual card service supports auto-replenishment, make sure to set it up. For instance, you can configure a rule such that when the card balance drops below $100, it automatically tops up by $500. This saves you from having to monitor the balance manually.
- Analyze card data for optimization:
Expense reports can be valuable not just for accounting but also for campaign optimization. For instance, if one card consistently depletes its budget 10% faster than others, this might indicate issues with targeting or bidding.
- Pay for additional services with virtual cards:
Virtual cards are not just for ad payments; they’re also ideal for related services like stock image purchases or analytics tools. For instance, if you use third-party tools to optimize campaigns, pay for them with the same card to streamline expense tracking.
Virtual cards are more than just a convenient payment method for ads. They’re a tool that empowers media buyers to manage budgets effectively, safeguard financial data, and find optimal solutions for every task. PSTNET, Stellarcards, and Adscard offer features tailored to the needs of modern marketers. While the choice of service depends on your specific goals and preferences, the principles outlined in this article will help you make informed decisions and achieve the best results with Quora Ads.
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